Job Description

As the Lead Specialist, SEO and SEM for Stryker’s Medical Division team, you will drive the strategy, management, and execution of all paid advertising and SEO campaigns. In this role, you’ll collaborate across functions to optimize digital performance, enhance brand visibility, and support our global initiatives.

What you will do:

• Assess competitive insights and adjusts messaging, strategy and tactics
• Develop persuasive, benefit-driven messaging for different customer groups in alignment with their needs
• Write and communicate key documents: business reviews, marketing strategies, proposals and recommendations
• Create, lead, develop, and execute marketing communication strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
• Assist in the development and execution of Commercialization Plans for launches and Annual Marketing Plans
• Apply clinical knowledge in combination with technical knowledge to develop unique and enticing assets for sales team
• Ability to identify sales needs based on feedback and current landscape
• Leverage the different marketing channel strategies and makes strategic channel decisions based upon ROI and tracks the impact
• Write and edit publishing materials, scripts or other communication media
• Lead with assistance the development of marketing copy or promotional text for specific types of publications
• Make oral presentations and write reports needed for own work
• Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
• Lead cross-divisional collaboration to align on key events/tradeshows. Manage and maintain show calendar and budget. Lead ROI program that includes tracking leads post-show.

Minimum Qualifications (Required):

• Bachelor’s degree required
• 4 years of work experience required

Preferred Qualifications (Strongly desired):

• 4 years’ work experience in Digital Marketing or other related area
• Minimum of 2 years of experience in successfully developing and executing SEO and SEM campaigns
• Previous experience with website analytics tools, such as Google Analytics or Adobe Analytics
• Previous experience with content management systems such as AEM

$77,200- $160,800 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.

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