YuMe (part of the Maxx Group) is an award-winning global toy brand that dreams of bringing people together through imagination, fun, and entertainment. YuMe , inspired by the word meaning “to dream” in Japanese, is recognized for its highly stylized plush and toy lines, which have gained strong momentum in North America, Europe, the Middle East, and Asia since 2018. The YuMe brand designates the highest quality soft and hard toys featuring popular entertainment brands Stranger Things, Disney, Wizarding World, DC Comics, Power Rangers, Nerf, My Little Pony, Transformers, Baby Shark, Among Us, JuJutsu Kaisen, and many others.
yumetoys.com/
Award-winning toy company YuMe Toys ( has opened a new showroom and distribution center in Los Angeles to better serve our US-based customers. We seek to fill critical leadership roles, including an immediate requirement for a brand-centric and digital media-savvy Marketing Director to join our El Segundo, California team. This opportunity offers tremendous potential for advancement, ideal for a B2C senior marketer with B2B experience.
The Marketing Director will design, implement, and evaluate the performance of marketing & communication strategies for YuMe Toys' portfolio of licensed toys (Disney, Netflix, Hasbro, Among Us, and a growing roster of anime titles). The Marketing Director will be responsible for digital marketing & creative strategy, media planning, trade marketing, PR, consumer promotions and new product positioning.
The Marketing Director must have exceptional customer service, project management, problem-solving skills, and the confidence to present reports and communicate directly with clients. The incumbent will work independently and in coordination with the Accounts, Creative, and Operations teams, both local and international, as well as with outside agencies.
Key Responsibilities:
Key Words:
Marketing Director, Toys, Digital Marketing Strategy, E-Commerce, Licensing, Advertising, PR.
Application Process:
Please upload your resume and a cover letter outlining why you are a good fit for this position. No telephone calls, please. All responses will be kept strictly confidential. Maxx Marketing is an equal opportunity employer that employs individuals based on job-related
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