Job Description

Senior Digital Marketing Strategist

Roles and Responsibilities

• Ensure content on marketing platforms is organized in a manner that maximizes SEO benefits
• Manage SEM Efforts, including budget
• Audit online search experience seeking SEO, SEM, and paid search ad improvement
• Identify areas of improvement and work with product architect to arrive at potential solutions
• Write blog posts to mass communicate with users
• Plan, produce, and execute email marketing campaigns, landing pages, presentations, and overall digital marketing strategy
• Review data and analysis from executed campaigns and be able to clearly and concisely communicate
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI/KPIs)
• Identify trends and insights, and optimize spend and performance based on insights
• Improve, troubleshoot, quality test and continually monitor website and online presence
• Optimize web presence while cultivating quality content across various digital channels
• Champion and promote digital strategies and tactics, marketing ideas, concepts, and solutions internally for buy-in and approval
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• The ideal candidate is looking for a challenge -- an opportunity for growth and development, and involvement with all aspects of our marketing team.

Job Requirements:

• Bachelor's degree or higher in business, marketing, communications, or a related field
• 4+ years of digital marketing experience
• Expert knowledge of SEO, SEM, social and email marketing
• Holistic view of digital marketing and understanding the interconnection of digital and traditional marketing
• Excellent writing and presentations skills, and the ability to review, edit, and render final approval on email copy, video script, SEM/SEO, and various other forms of website content
• Understanding of lead generation marketing
• Knowledge of website analytics measurement methodology and measurement platforms including, Google Analytics and Google Adwords
• Advanced level knowledge across digital marketing channels, including Search Engine Marketing, Search Engine Optimization, link building programs, ongoing broken link finding, fixing, and management, social media and network platforms, and online reputation management strategy
• Self-motivated, punctual, dependable, and a team player able to work remotely, and in a fast-paced environment
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Deadline driven and able to juggle multiple projects while staying extremely organized
• Experience in optimizing landing pages and user funnels
• Hubspot COS experience a plus

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