Job Description
**Job Title: Social Media Marketing Manager**
**Classification: Full-time/Non-Exempt**
**Reports to: Director of Marketing**
**Overview:**
We're seeking a creative and strategic Social Media Marketing Manager to lead our social media initiatives and bring our brand to life across digital platforms. As the Social Media Marketing Manager, you'll be responsible for creating engaging content that increases brand awareness, fosters community engagement, and attracts visitors to our destination.
**What You'll Do:**
* Develop and implement a comprehensive social media strategy that aligns with our marketing goals and enhances our brand image across all major social platforms
* Create and produce compelling content for daily social media posts, stories, reels, and other digital content formats, using a mix of photography, video, and user-generated content
* Maintain a visually cohesive feed that showcases our destination's diversity of experiences
* Actively manage and grow our social media communities by responding to comments, messages, and interactions, fostering a positive environment that encourages conversation and interaction
* Collaborate with our digital marketing manager to ensure alignment of organic social media channels with paid social media advertising strategy
* Work with our content manager to execute social media posts that leverage seasonal promotions, events, partnerships, and trending topics
* Collaborate with local businesses to ensure member content is included in weekly social content, and plan social familiarization tours to develop new content
* Manage our crowdsourcing photo and video library
* Monitor social media analytics and KPIs to track performance, optimize content strategies, and report on campaign effectiveness
* Identify, vet, and collaborate with relevant influencers, bloggers, and content creators to amplify our reach and showcase authentic experiences
**What You'll Need to Succeed:**
* Bachelor's degree in marketing, communications, or a related field
* 3+ years of experience in social media management, content creation, or digital marketing, preferably within the travel, hospitality, or lifestyle industries
* Proven experience managing social media accounts and building engagement across platforms
* Strong writing and storytelling skills, with the ability to adapt tone and messaging for different platforms
* Advanced experience with photo and video editing software, including Adobe Creative Suite and in-app editing tools
* Hands-on experience with photography and videography, including basic equipment handling and editing workflows
* Drone experience and license a plus
* Experience working with social media influencers in domestic and/or international markets
* Excellent prioritization and time management skills
* Basic knowledge of Google Analytics preferred
* Passion for our destination, its unique attractions, and its role as a premier travel destination
* Ability to work independently with minimal supervision
* Must have a valid passport, driver's license, and auto insurance
* Able to travel in a limited geographical region
* Available to work in the office at least three days per week, with flexibility for evenings, weekends, and occasional travel
* Must have use of a vehicle while on business
* Must be able to lift up to 40 lbs. and transport equipment and materials
**Compensation:**
* Salary range: $70,000 - $75,000
* Comprehensive medical insurance
* 401(k) retirement plan with employer matching contributions
* Paid vacation and sick leave
* 9 paid holidays
* Cell phone reimbursement
* Opportunities to explore and engage with local hospitality businesses
* Flexible work options, including up to two remote workdays per week
**Equal Employment Opportunity:**
We ensure equal employment opportunity without discrimination or harassment on the basis of pregnancy, childbirth, or related medical conditions, race, religious creed, color, national origin or ancestry, gender, physical or mental disability medical condition, marital status, age, sexual orientation, or any other basis protected by federal, state, or local law, ordinance, or regulation.
Let me know if you'd like me to make any changes!
Employment Type: Full-Time
Salary: $ 70,000.00 75,000.00 Per Year
Job Tags
Holiday work, Full time, Seasonal work, Local area, Remote job, Flexible hours, Weekend work, Afternoon shift, 3 days per week,